Snap Launches Snapchat+, A Subscription Service That Gives Users Access To Exclusive Features

Source: Snap

Snap launched its new subscription service, Snapchat+.

Through Snapchat+, subscribers get access to a set of exclusive, experimental, and pre-release features for $3.99 per month. Currently, available features include the ability for users to change the app’s icon, see who rewatched their Story, and pin one of their friends to the top of their chat history.

According to Snap’s SVP of Product, Jacob Andreou, some features will remain exclusive to Snapchat+ while others, such as features that rely on interactions will eventually be released to the greater Snapchat community.

Right now, Snapchat+ is available in countries such as the U.S, Canada, the U.K., France, and Germany, but will be expanded to more countries over time.

Snapchat+ charts a similar path as Twitter and Telegram, which have recently launched subscription offerings for their power users in Twitter Blue and Telegram Premium. Like both, Snap sees Snapchat+ as a new avenue to generate revenue outside of advertising dollars.

Given the current trends, we could see TikTok and Instagram potentially launch subscription services to users that could unlock exclusive features currently in testing.