Snapchat Unveils Its Newest AI Feature: Dreams

Snapchat

Snapchat has announced a new feature called Dreams, which allows users to create fantastical self-images with different backgrounds.

The feature is available in the Memories tab, and users can use their own selfies or photos of friends to create Dreams. The first eight Dreams are free, and additional sets can be purchased in-app for $0.99 each. Dreams is currently available in Australia and New Zealand but will roll out globally in the coming weeks.

Why it Matters: Snapchat continues its AI venture, complementing the MyAI chatbot. Dreams offer AI photo app features similar to Lensa and PrismaAI, but are directly available in Snapchat. With the popularity of these types of tools and Snapchat's Lenses success, Dreams will likely be embraced by younger users, who have another means of content creation and sharing. Additionally, Dreams can help Snapchat's revenue, as Snapchat users are open to paying for features, as the 4 million Snapchat+ subscribers have proven