TikTok Adds New Option to Sort Creator Posts By "Latest" or "Most Popular”

TikTok has added a new post sorting feature. On a creator's profile, users now have the option to sort posts by either 'Latest' or 'Popular.' The 'Latest' option displays the most recent posts, while the 'Popular' option showcases posts based on popularity. This likely considers a combination of metrics such as views, likes, comments, shares, and saves, rather than relying solely on a single metric

Why it Matters: Marketers can gain quick insights into the breakdown between organic and sponsored content when sorting by 'Popular,' especially when evaluating potential collaborators for sponsored content.

This feature helps brands make more informed decisions about how potential creator partners' content may perform in their campaigns, as there can sometimes be disparities between the performance of creators' organic content and their sponsored content. Introducing additional sorting options like 'Most Shared' and 'Most Saved' could provide even more value.