LinkedIn Experiments with Removing the Video Tab in Some Countries

LinkedIn is rolling out its full-screen video design in the feed globally after testing it for the past two months.

In addition, LinkedIn will begin testing different video placements, and in some countries, the Video tab and the Videos for You experience may be temporarily removed from the app. If the Video tab is removed, the My Network tab will be moved to the left to replace it, and a Post button will be added in the middle.

Gyanda Sachdeva, LinkedIn’s VP of Product Management, shared in a LinkedIn post:

"As part of this, you may notice some changes in how you access video, depending on the country you’re in. In some countries, the video tab may temporarily be removed from your app as we test and learn what works best."

Along with Sachdeva’s announcement, several us

Last month, LinkedIn introduced several new video features, including a full-screen experience on desktop and new ways for viewers to follow and discover more content from video creators. The platform also announced that video views have increased by 36% over the past year.

Why It Matters: LinkedIn continues to prioritize video content. With this global rollout, the platform aims to deliver a more immersive video experience for users scrolling through their feeds.

Testing different placements will help LinkedIn determine the most effective ways for users to engage with video content. One potential experiment could be a dedicated video tab for desktop, providing users with a direct entry point to discover video content while browsing on their laptops and computers.

Ultimately, temporarily removing the Video tab and Videos for You in certain countries will allow LinkedIn to assess whether dedicated video experiences drive more video consumption or if simply surfacing videos within the feed is enough.