LinkedIn Adds A 'Swipe Up' Feature To LinkedIn Stories, Giving Users A New Way To Drive Traffic
Source: Matt Navarra
LinkedIn is now giving select users the ability to add a link to their LinkedIn Stories through a new 'Swipe Up' feature.
Who Has Access To The ‘Swipe Up’ Feature?
As of right now, the 'Swipe Up' feature is only available to LinkedIn Pages and users who have at least 5,000 connections or followers and have the 'Follow' button as the primary action on their profile.
How To Use The Feature
Users with access to the feature can utilize it by taking the following steps outlined by LinkedIn:
Add a photo or video to your Story.
Tap the Link icon at the top.
Add the URL under Add a link.
Select the applicable action button.
Tap Done.
Note: You can tap Edit Link to modify your link or Preview Link to see what your viewers will see when they swipe up on your Story.
Tap Share Story.
The 'Swipe Up' feature comes just a few months after LinkedIn launched a new version of LinkedIn Stories, its iteration of the popular content format.
LinkedIn Continues to improve LinkedIn Stories
Despite mixed reactions and overall low usage of LinkedIn Stories, LinkedIn continues to build out and improve its Stories content format.
‘Swipe Up’ Could Help Increase Usage Of LinkedIn Stories
With select users having access to the 'Swipe Up' feature and the ability to drive traffic to specific links, this could encourage more users to see value and leverage LinkedIn Stories. LinkedIn was already a strong platform for driving traffic through posts and article shares. With the addition of the 'Swipe Up' feature, it becomes even more potent.
First, LinkedIn users gain a new way to drive traffic beyond just sharing a link in LinkedIn's traditional news feed. Second, the 'Swipe Up' feature has become one of the most common ways for users to share links with audiences, making the addition of it very natural and in line with the current social media experience across all platforms.
ways the 'swipe up’ feature can be used
Overall, the 'Swipe Up' feature will come in handy in various ways, such as amplifying content such as a LinkedIn post or article, driving traffic to a company website or blog, encouraging signups for an upcoming webinar, and promoting products or services.
Additionally, with influencer marketing picking up in the B2B space, I see more influencer activations happening on LinkedIn with Linkedin Stories, and the 'Swipe Up' feature playing a vital role in optimizing those types of activations.
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SOURCE: LinkedIn
