Dubsmash Helps Creators Monetize With 'Shoutouts,' A New Cameo-Like Feature
Dubsmash recently launched Shoutouts, a new Cameo-like feature to help creators monetize on the platform.
What Are Shoutouts?
Shoutouts enable users to pay creators to create personalized videos that live on the creators’ page for 24 hours and can help boost the payers' own profile.
Dubsmash Is Focused On Helping Creators Earn Money
Unlike other platforms with creator monetization tools, Dubsmash doesn't currently take any cut of payments for Shoutouts as the app is focused on helping its creators get paid versus using it as an opportunity to generate revenue itself.
“We wanted to think of innovative ways of being able to help them earn a living. I think these creators today are very much kind of like small business owners," Suchit Dash, Dubsmash's cofounder, and president told Forbes.
According to Dash, Shoutouts is likely the first of many creator monetization tools that will eventually launch on the platform.
Dubsmash Joins Instagram, TikTok, Twitch & other platforms with Creator monetization tools
Dubsmash joins Instagram, TikTok, Twitch, and other social media platforms that have creator monetization tools.
Creator monetization has been a hot topic this year. Many creators have pushed for platforms to provide them with tools and features to monetize their audiences outside of traditional brand partnerships.
Shoutouts fall in line with the general trend of creator monetization, but it's a significant move for Dubsmash, whose top creators tend to be Black and Latinx teens. Some of these creators have felt that they have been overlooked by brands, who often target less diverse TikTok creators for influencer marketing collaborations.
Although Shoutouts is nowhere close to being a solution for eliminating the disparities that exist between minority and white creators, it’s a small step in enabling Dubsmash’s diverse creators to get paid.
Creator Monetization is playing a role in what platforms creators spend time on
Creators play a significant role in the success of social media apps today. Creators help keep users entertained and come back to the platform, so social media platforms must continue to build out features and tools to help creators monetize and earn a living.
With many platforms looking and feeling the same, the platform features no longer are the primary reason creators spend their time creating and sharing content on one platform vs. another. Instead, monetizing directly on the platform is starting to have a bigger impact on creators’ platforms of choice.
Thus, platforms will need to incentivize creators to keep sharing content to help drive up time spent on the platform by everyday users.
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SOURCE: Forbes
