Threads Rolls Out a Paid Partnership Label

Threads

Threads rolled out a Paid Partnership label. During the post-creation process, creators can indicate branded content by selecting the 'Mark as paid partnership' option via the three dots. This automatically adds #paidpartnership to the post in small text with the ability for creators to then mention the username of the relevant brand in front of it.

Why It Matters: The Paid Partnership label provides creators with a formal means to disclose branded content, promoting transparency with their audiences and ensuring compliance with FTC guidelines.

Having official support for these partnerships can encourage creators and brands to explore branded content on Threads, especially given the future possibility of brands being able to amplify these via Partnership Ads.