TikTok has announced the launch of TikTok Sounds for Business, a new collection of custom sounds designed as templates to help businesses with content creation.

TikTok has launched its TikTok Creativity Program, which is the second iteration of its Creator Fund.

Brands are utilizing various strategies for collaborating with creators this year, and a few campaigns stand out. These campaigns highlight the innovative ways that creators and brands can partner for the big game through traditional ad spots and social campaigns and what we can expect in the future.

TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

YouTube updated Comment Stickers for Shorts, enabling creators to create new Shorts in response to comments.

TikTok is conducting a test in Australia to limit music access for some creators.

Under the system, creators that violate Community Guidelines will accrue a strike along with their content being removed.

TikTok has been “heating” videos, according to recent document leaks.

TikTok has expanded the options for Direct Message settings, giving creators the ability to select who they want to receive messages from, such as everyone, suggested friends, mutual followers, people you’ve sent messages to, or no one.

TikTok added new audience controls for creators, allowing them to restrict their short-form videos to users over 18, similar to LIVE

This week’s biggest news – YouTube is returning as the title sponsor for VidCon Anaheim 2023. Just a year after TikTok was chosen to sponsor the biggest conference for creators, marketers, and fans, YouTube takes the reins back.

TikTok has launched the Talent Manager Portal in beta for the TikTok Creator Marketplace (TTCM), allowing talent managers to access and manage a creator’s TTCM account.