TikTok Updates its System for Account Enforcement

Source: TikTok

TikTok announced an updated system for account enforcement. Under the system, creators that violate Community Guidelines will accrue a strike along with their content being removed. Once creators meet a threshold of strikes, they will be permanently banned. The thresholds of the strikes vary based on the potential harm that they can cause to other users. In some cases where violations are severe (e.g., threatening violence, sexual abuse, etc.), creators may receive a permanent ban on a first strike.

TikTok is also rolling out an Account Status page in the Safety Center. Similar to Instagram’s Account Status feature, creators will be able to easily see their account standing, such as strikes they have accrued and the opportunity to appeal them. TikTok also says it will start testing a feature that lets creators know which of their videos have been ineligible for a recommendation for the For You Page, which is similar to Instagram.

“These changes are intended to drive more transparency around our enforcement decisions and help our community better understand how to follow our Community Guidelines,” TikTok said in a blog post.

Overall, this adds to TikTok’s recent efforts around safety and transparency. Previous efforts have focused on general everyday users' such as providing them with insight into why they’re seeing certain content and protecting younger users from inappropriate content. Its newest efforts have it putting its attention back on creators by helping them understand when they do violate policies, whether intentionally or not, the potential ramifications, and how they can appeal violations they disagree with.