TikTok Gives Creators Audience Controls

TikTok added new audience controls for creators, allowing them to restrict their short-form videos to users over 18, similar to LIVE. The controls are aimed at protecting younger audiences from sexually suggestive content.

“Our goal has always been to make sure our community, especially teens on our platform, have a safe, positive and joyful experience when they come to TikTok. We've already taken significant strides to help ensure their feeds are full of content that is appropriate for them, and these improvements mark an important next step to meet that goal,” TikTok said in a blog post.

Audience controls are just TikTok’s recent efforts to create a safer environment for its users. While social media platforms have a strong responsibility to protect their users, creators also play a role in ensuring that the content they share is being shared with the right audiences. TikTok's new audience controls empower creators to do this, but it is uncertain whether they will use them - even if it’s the right thing to do- as the controls may limit their viewership and reach.