Kevin Durant and YouTube have announced a new partnership to produce original sports content and launch channel for other high-profiled athletes. 

IKEA and Sonos announce a new partnership to create a collection of products to enhance the music and sound experience in the home. 

Starbucks and Spotify are teaming up to offer limited-edition gift cards featuring Chance The Rapper, Lady Gage, and Metallica and donating to the music heavyweight's respective charities. 

Nipsey Hussle and his All Money In label is teaming up with Atlantic Records for a multi-album deal that included the long-awaited Victory Lap. 

Sports Crate becomes an official partner of the NBA and launches a new subscription service called NBA Courtside Crate. 

The NFL and Ticketmaster have agreed to a multi-year extension that will provide the league with the first open architecture, fully digital ticketing system in sports. 

Netflix announced it provide airline with its mobile streaming technology to improve in-flight Wi-Fi. 

A$AP Rocky is joining the Under Armour family to create a new collection under UA's Sportswear line and to update existing and launch new community centers in Baltimore, Los Angeles, and New York, 

Spotify and Hulu are teaming up and offering students a $4.99 entertainment bundle that gives them access to Spotify Premium and Hulu's "Limited Commercials" plans. 

The NFL and Tencent Sports announce a partnership for exclusive digital streaming in China.