IKEA and Sonos announce new "Music & Sound" partnership
IKEA and Sonos have announced a new "Music & Sound" partnership that will focus on the companies enhancing the music and sound experience in the home. With a desire to make it easier for people to play music anywhere in the home, they will collaborate on a collection of products that will hit shelves in 2019.
Björn Block, Business Leader, IKEA Home smart at IKEA of Sweden, had the following to say about the partnership:
“Together with Sonos we want to democratise music and sound in the home, and we want to create products designed for how people listen together at home. By teaming up with Sonos we want to combine IKEA home furnishing knowledge with Sonos’ expertise within great home sound”
The collaboration is part of IKEA Home Smart, which started in 2015 with IKEA launching wireless charging products for mobile phones, followed by the launch of smart lighting in 2016. The exploration of sound is the third step.
For more on the partnership, read IKEA's official statement.
SOURCE: IKEA Newsroom