According to reports, TikTok plans to launch a new e-commerce marketplace called TikTok Shop Shopping Center in August.

Here's a glimpse of how Amazon has been preparing creators for Prime Day.

In a new forecast from Insider Intelligence, US adults will spend more time streaming video content than watching traditional television for the first time this year.

Available via a lightbulb icon in the navigation bar of the Amazon Shopping app, the new in-app personalized shopping experience delivers a TikTok-like feed featuring shoppable photos and videos based on users' selected interests and engagements.

The e-commerce giant is internally testing a TikTok-like mobile feature called Inspire. The feature enables shoppers to scroll through a vertical feed and like, save, and click through to purchase the featured product.

Amazon launched a new audio app called Amp.

Amazon announced it’s expanding its Amazon Influencer Program and allowing influencers to go live via Amazon Live and earn commissions on products that they feature in their live stream.