YouTube CEO Details YouTube's Priorities 2022 In A New Letter

Source: YouTube

In a recent letter, YouTube CEO Susan Wojcicki detailed YouTube’s priorities for 2022.

Key highlights include: improving the overall creator experience, testing ways for creators to monetize Shorts through branded content deals, launching monetization options for podcasts, bringing shopping to more creators and brands through new partnerships with e-commerce platforms and experiences, and exploring NFTs integration.

In addition, Wojcicki revealed that the number of channels around the world earning more than $10,000 is up 40% year after year.

From creator monetization to short-form video to live shopping to NFTs, YouTube’s priorities are on the right path, considering they align with current emerging trends. These priorities will help keep creators and their viewers engaged on the platform, which should also increase brand investments in the platform.

Shorts, in particular, could have a big year with more creators leveraging the format for organic growth as well as brands exploring partnerships with Shorts creators.