TikTok Confirms It's Testing Creator Subscriptions

Source: TikTok

TikTok is testing creator subscriptions. 

Shortly after Instagram announced its new Subscriptions feature, TikTok confirmed it is also currently testing support for paid subscriptions to help creators monetize. However, the platform didn’t provide any specific details.

While the short-form video format isn't well suited for subscription content, TikTokers do have a really loyal audience, so subscriptions may work for the platform if it launches them. One of the biggest benefits of TikTok is its creator-friendly For You feed that can help creators rack up millions and millions of views. Putting content behind a paywall could have a profound impact on creators’ reach.

Today, creators can already monetize through TikTok's Creator Next initiative, which includes access to TikTok Creator Marketplace, where creators can be discovered for branded content deals, and as well as through Tips, which allows them to receive direct support from their followers. TikTok also offers the TikTok Creator Fund, where creators are rewarded based on their content's performance. Recently, TikTok has come under fire for this fund due to low payments.

The addition of subscriptions would give creators yet another way to earn a living