YouTube Shares Its Product Roadmap For 2022

Source: YouTube

YouTube shared its roadmap for the year.

In a blog post, YouTube’s Chief Product Officer, Neal Moha, detailed upcoming product releases. With a focus on Shorts, the platform plans to help content creators monetize with branded content deals through BrandConnect, Super Chat fan tipping, and shopping. Among other planned features and tools, YouTube will launch collaborative live streams, new YouTube Studio insights, and support for Web3 technologies, such as blockchain and NFTs.

“But in a lot of ways, we’re just getting started. I’m excited for all the new products and tools that we’ll be rolling out in 2022 - you’ll notice a few highly requested features on this year’s roadmap. Every single one of these updates is based on a lot of discussion and data, as well as feedback from the entire YouTube community,” Moha said.

YouTube’s 2022 will be a busy one with a number of exciting product releases that span across emerging categories like short-form video, creator monetization, and Web3. Collectively, these will further enhance YouTube as a destination for social commerce.