Instagram Launches 'Private Story Likes' To Offer Users A New Way To Interact With Story Content

Source: Instagram

Instagram has started rolling out Private Story Likes. 

The feature allows users to like a Story they view. Instead of likes being sent as a direct message, likes will appear to the creator in the Stories view sheet as a heart next to the user's handle. Likes are private and don't have any count. Previously, the only way for users to respond to a Story was to send a DM or use an emoji reaction.

Private Story Likes offers users a new way to interact with Story content, which gives creators and brands a new way to measure the impact of the Story content they share. In contrast to in-feed content, Story offers fewer opportunities for users to interact and engage, so adding this new feature will help marketers and creators better assess whether their content is resonating with users. This can be useful for influencer marketing campaigns since marketers have another metric to consider when elevating sponsored Stories' performance.