YouTube Introduces A New 'Media Kit' Feature To Help Creators Secure Branded Content Deals
Source: YouTube
YouTube has introduced a new Media Kit feature to help creators secure branded content deals.
Through Media Kit, creators can create a shareable overview of their channels, including their bios, featured videos, channel stats, audience demographics and interests, past paid partnerships, contact information, and more. The bio and featured video sections of Media Kit are customizable, but changes to these sections will not be visible on creators' public profiles
The Media Kit can be downloaded as a PDF for creators to share directly with brands and is discoverable through BrandConnect, YouTube’s in-house influencer marketing platform.
Media Kit provides creators with a new way to show brands what they can offer for sponsored content. Most creators, particularly those experienced in working with brands, typically have some form of a media kit that they use when proactively pitching partnerships or when approached by brands.
YouTube's Media Kit, which pulls information directly from a creator's channel, is now available for creators who lack a media kit or who want to upgrade their existing media kit. With all of the information available in one place, creators don't have to worry about compiling it or keeping it updated. They can put more of their time and effort into creating content.
Media Kit also makes creators more discoverable in BrandConnect, making it easier for brands to find them and dramatically increasing their chances for paid partnerships.
Recently, social media platforms have stepped up efforts to launch or improve in-house solutions that connect creators and advertisers.
In October, Instagram started testing a marketplace for creators and brands, and TikTok recently invited more creators to join TikTok Creator Marketplace. Now, YouTube joins in on the action by enhancing its influencer marketing platform.
“In the past few years, we’ve seen tremendous growth in brand-sponsored content, and we’ve been investing in tools and features to enable better experiences and more transparent systems for creators, brands, and viewers,” YouTube product manager Alina Verbenchuk says.
Over the next few months, Media Kit will be available to creators in the U.S., U.K., and Canada.
