YouTube Rolls Out 'Live Rings' For Livestream Discovery

Source: YouTube

YouTube is rolling out a Live Rings feature for mobile devices. 

Creators who are live streaming will have a ring with the word "Live" around their channel avatar. When clicked, users will be taken directly to their live stream to view.

Like TikTok and Instagram, which provide similar functionality for indicating when creators go live, Live Rings enables users to discover live streams more easily. Now that live streams can be discovered through creators' long-form content, creators can strategically release long-form videos in order to attract viewers to their live streams.

With a number of live stream-focused updates planned for this year, live streaming looks to become a bigger part of the platform's experience. Upcoming live stream features include collaborative streams and robust live shopping support.