Facebook Launches Reels Globally Along With New Monetization & Editing Tools

Source: Facebook

Facebook launched Facebook Reels globally. Facebook is bringing its short-form video feature to more than 150 countries.

In addition, it's expanding monetization and editing tools. Through the Facebook Reels Overlay Ads program, more creators will be able to earn money directly from their Reels by including non-disruptive banner ads and sticker ads. Creators will receive a portion of the revenue generated from these ads. Creators also gain new editing tools like Drafts, Remix, Video Clipping, and 60-Second Reels.

Source: Facebook

As its fastest-growing content format, Facebook is going all-in on Reels. Using a combination of format expansion, creator monetization, and creative and editing tools, Facebook hopes to combat slow revenue growth and a declining user base through its Gen Z friendly short-form video.