TikTok Shares Tips For How Creators Can Properly Attribute The Originators Of Popular Trends

Source: TikTok

TikTok shared new resources to promote creator crediting. TikTok shared a number of tips on how creators can properly attribute the originators of popular trends, such as dances, recipes, sounds, and challenges, on its Creator Portal and TikTok For Creators account.

Creator crediting has been an issue on TikTok. Oftentimes, creators start a trend, but are not properly credited for their work. In particular, Black creators have faced this issue. Jalaiah Harmon, for example, originated the viral Renegade dance, but many believed Charli D'Amelio did. This was later corrected, but Harmon missed out on some attention and benefits that would have come with original credit. The efforts that TikTok is making to introduce a credit system are much needed and should encourage creators to think twice before creating content around trends without proper attribution.

This is a great start, but a longer-term, scalable solution will be needed. For example, TikTok could launch a feature where creators can submit videos of original dances or recipes, and should those go viral, TikTok would tag that video and any other videos featuring the trend back to the originator. With TikTok providing the potential for people to become stars overnight, platform support for crediting will be important in keeping creators happy.