YouTube Makes the Inspiration Tab Accessible in More Places & Adds Hooks and Quick Saves Features

YouTube

YouTube has expanded access to its AI-powered Inspiration tool, integrating it into more areas of YouTube Studio, including Comments and Analytics. Users can tap the three dots on any video in these sections and select Brainstorm video ideas to generate suggestions. YouTube is also introducing a new Hooks section, which suggests ways for creators to capture audience attention, along with a Quick Saves option for storing favorite ideas.

Why It Matters: While there’s little data yet on how frequently creators use the Inspiration tool or whether it’s boosting video viewership, these updates improve its accessibility and usefulness. Among social platforms adding AI tools for creators, YouTube’s toolset is arguably the best—ranging from AI dubbing to Inspiration and beyond.