YouTube’s ‘Pop the Balloon’ Dating Series Is Coming to Netflix

Netflix
Written By Lindsey Gamble
Netflix

Netflix

Netflix signed a deal with Pop the Balloon, a viral YouTube dating series created by Bolia Matundu (BM) and Arlette Amuli. A live version of the show will debut on April 10, hosted by Yvonne Orji.

Why It Matters: This deal follows Netflix’s deals with Ms. Rachel and The Sidemen and why Netflix co-CEO Ted Sarandos sees YouTube as a “farm house” for creators. Like Amazon with Beast Games and more recently, Roku with Alan Chikin Chow’s Alan Universe, Netflix is increasingly tapping into proven talent and formats across YouTube to expand its programming.

Lindsey Gamble http://www.lindsey-gamble.com
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