YouTube Is Updating Its Analytics So Creators Can Better Understand Performance Of Different Content Formats

Source: YouTube

YouTube is updating analytics in YouTube Studio.

The update replaces the previous Reach and Engagement tabs that displayed performance metrics such as viewership, watch time, traffic sources, and more with a new Content tab. On the Content tab, creators now can view performance by content type such as Video, Shorts, Live, and Posts. Creators that want to view comprehensive performance across all content types can still do via an All tab. These changes are a result of creator feedback, specifically from those who focus on Shorts content.

This is a well-needed update as YouTube now supports various content formats outside of traditional video-on-demand. With more creators diversifying the types of content they create, having analytics tailored for the specific content types enables them to compare different formats to understand which ones work best for their channel.

The emergence of multi-format YouTube creators, individuals who create across all available formats, will lead YouTube to further tailor its tools, features, and experiences to specific formats.