Twitter Rebrands Twitter Media To Twitter Create
Source: Twitter
Twitter rebranded Twitter Media to Twitter Create. According to the platform, the change to Create is to align better with what people are trying to achieve on Twitter. Along with the name change, it expanded the number of industries, including writers, podcasters, gaming, and nonprofits. In addition, for the first time, the content available on the website will be grouped by specific goals such as relevance, monetization, and engagements. There are also educational hubs and how-to guides for all Twitter's features and products, such as Twitter Spaces and Communities.
The website rebrand aligns with the evolution of Twitter. Like every other social media platform, Twitter has rolled out new tools, experiences, and features designed to make its platform more creator-friendly. With creators of all sizes and across all industries using Twitter to reach new audiences, interact with their communities, and monetize, a creator-specific hub makes sense. One of the best aspects of Twitter Create is that it offers resources for different industries and different goals, which makes it easy for creators to find actionable and relevant information that they can utilize to grow their presence and business on Twitter.
Creator-dedicated hubs to educate, inform, and empower creators have become common today. Many of the major social media platforms have a version of them. More recently, platforms have partnered with creators to develop some educational and instructional content to provide perspective from the creator's point of view.
Below are some of the most notable examples:
Expect social media platforms to double their investments in these creator hubs. We can also expect other digital platforms to follow suit, as evident by Google's launch of Google For Creators. Any platform that creators can use has the potential to help them to be successful on that platform through these types of hubs, which can lead to more usage and adoption of the platform.
