YouTube Expands 'Go Live With' & 'Live Redirect' To Live Shopping

Source: YouTube

YouTube announced it will soon expand its Go Live With and Live Redirect features to its live shopping experience.

The company shared at its recent Brandcast event that creators would have the ability to co-host a live shopping stream with Go Live With and redirect their audience from their channel to a brand's channel with Live Redirect in the near future.

The company extending these features to its live shopping experience gives creators and brands a new and unique way to connect with viewers and maximize viewership. With Go Live With, creators can increase the draw of a live event by bringing together their respective fan bases while with Live Redirect, brands can tap into a creator's audience. A successful live shopping stream should not only have engaging hosts that can entertain, educate, and engage viewers in real-time, but also have enough viewers to greatly increase the likelihood that viewers will purchase. Both features help drive towards this.

This year, YouTube's live shopping ambitions have grown stronger with the testing and launch of new features that help creators pitch products on behalf of brands and let viewers purchase easily. Because YouTube is already a place for discovery and inspiration, it has huge potential to make live shopping a big part of its platform for the benefit of creators, advertisers, and consumers.