YouTube Gives Creators The Ability To Create Shorts From Existing Long-Form Videos

Source: YouTube

YouTubers now have a way to turn their long-form video-on-demand content into Shorts. Using a new Edit into a Short option on videos, creators can choose up to 60 seconds of their videos to create a Short and access tools such as text, timelines, and filters. When creators select less than 60 seconds of their videos, they can record or upload videos to add additional content. Shorts created from existing VOD will link back to the original video. Unlike Remix features that let creators use other creators’ videos, only the original creators can import their video-on-demand for Shorts creation.

The short-form video war is no secret. Platforms are working hard to become creators' preferred destination for short-form videos. One way to do this is to make it easier for them to create such content. This new option does exactly that since creators can leverage existing content. This enables them to cover two fronts - adding algorithm-friendly, short-form videos to their channel and increasing the discovery of long-form videos.

Creators aren’t the only ones who can benefit from this. Marketers can optimize their YouTube influencer marketing campaigns by adding a deliverable for creators to make Shorts out of the main sponsored content to increase its discovery and reach.

With over 1.5 billion monthly logged-in users now consuming Shorts, the short-form video format provides new opportunities for creators and their content to be discovered.