LinkedIn Starts Rolling Out Clickable Links To Assist Creators In Driving Traffic To External Landing Pages
Source: LinkedIn
LinkedIn has started rolling out Clickable Links, a feature that allows creators to add clickable links to images and videos. Creators can access the feature by tapping a new chain link icon during the image or video editing process. Next, they enter a URL, customize its appearance, and place it across their image or video
Similar to Instagram's Link Stickers, Clickable Links assist creators in driving traffic to external landing pages, such as a website, a product page, an affiliate link, or content on another social media platform.
Adding a link to a LinkedIn post has always been possible, but Clickable Links provide a much more visual experience, increasing the likelihood of viewers clicking through. This, combined with the recently released URL on Profile feature, helps creators convert more of LinkedIn’s 850 million users.
At launch, Clickable Links’ functionality is limited, but future enhancements, such as options for font and colors, would allow for increased customization and effectiveness.
In the past, social media platforms offered very little support for link sharing, probably so users would keep engaging within their app. But, as platforms ramp up their support for creators and their needs, many now allow them to share links to external destinations. Could we see Instagram or TikTok add native link sharing for feed and video posts down the road? It's quite possible.
