Twitch Launches The 'Ad Incentive Program' To Reward Creators With Predictable Income

Twitch introduced the Ad Incentive Program. 

The program rewards creators with flat-rate incentives that they can earn by streaming for a specified number of hours and running ads. Creators will see personalized offers, based on the number of ads run per hour and total hours streamed in their Ads Manager. Once accepted, Twitch sets the ad schedule for creators based on the offer. Currently, only certain Twitch Partners and Affiliates can participate in the program. The platform said the program was designed to help creators earn a more predictable monthly income through advertisements. 

AIP delivers a new approach to advertisement-based creator monetization. Twitch creators typically have a predictable revenue stream through subscriptions, but even those can vary from month to month as people opt-out. With AIP, creators get a much more predictable revenue stream by knowing exactly how much they can earn from ads based on specific streaming thresholds. Thus, creators can spend less time setting up their ad schedules and forecasting potential payouts, and more time creating content.