TikTok Extends Options For The Ad Authorization Period

Source: TikTok

TikTok extended options for the ad authorization period. 

Creators can now give marketers authorization to turn their content into ads via Spark Ads for as long as 365 days. Ad authorization periods were previously limited to 7, 30, and 60 days.

With more marketers utilizing Spark Ads to increase the ROI of branded content, this type of enhanced flexibility can help marketers drive towards their goals. Often, brands using paid media have the intention of amplifying campaign content for a longer period of time as part of their influencer marketing strategy. With the addition of the 365-day option, they will now be able to do so.

However, the new option does feel like a big jump. Because creators are increasingly limiting paid ads to shorter periods and charging more for usage rights, TikTok should implement additional authorizations, such as 90-day authorizations, to close the gap and provide even more flexibility.