Instagram’s Collaborative Collections Allow Users to Curate Content Like Pinterest Group Boards

Source: Instagram

Instagram has started rolling out Collaborative Collections, a feature that allows users to share content with a collection that was announced last year. When users save a post, they can choose to save it to a collection, name it, toggle on 'Collaborative,' and share it with others via direct messages. Those users can then add content to the collection as well.

Collaborative Collections offers a Pinterest Group Board-like feature that allows users to curate and share content with each other. For regular users, it can be a way for friends to plan activities for an upcoming group trip or for couples to share recipes they want to make together. Creators can use it to co-create with their fans or save examples of sponsored content to send to brand managers when pitching. Marketers can easily save posts from creators they want to collaborate with or create mood boards of user-generated content around their products that can be shared among their teams.