YouTube Shares Its Latest Product Updates: Comment Stickers, Places Mentioned & Recommendations
Source: YouTube
First, creators can reply to comments left on their long-form videos and Shorts through Comment Stickers in their Shorts video. This feature is similar to features that exist on Instagram and TikTok. It allows creators to engage their audience in Q&A-style content while simultaneously churning out new Shorts content.
Second, Places Mentioned, a feature launched earlier this year, is being expanded. This feature displays Google Maps information in a video's description when a location is mentioned. In addition to the initial restaurants and cafe locations, travel, recreational, and business locations are now available.
With the feature enabled, creators can help their viewers easily find the locations they discuss in their videos, making their content more actionable, especially in collaborations with brands. When sharing sponsored content for brands in categories where Places Mentioned is available, creators should make sure to utilize it to provide more value to their brand partners and audiences.
Lastly, creators can now get insights into audience signals, individual content performance, and benchmarks in YouTube Analytics.
As a highly requested feature, this will allow creators to identify what works and what doesn’t for their channel and videos. Creators can leverage Recommendations to enhance their content strategy, such as creating content that mirrors what YouTube has historically surfaced.
It's hard not to admire YouTube's continued marathon of feature rollouts and experiments. What is even more impressive is that they are happening across all its different content formats as opposed to just short-form video, which is all the craze.
