Twitch Announces It's Lowering The Video-On-Demand Threshold For Some Streamers

Source: Twitch

It's bad news for Twitch creators - Twitch announced it is lowering its video-on-demand (VOD) threshold for some streamers this September.

Streamers impacted will see their VOD threshold lowered from 14 days to 7 days, meaning that their streams that Twitch automatically archives will be available for a shorter period. The platform says it's making the change based on internal data showing most VOD views occur within the first seven days.

Data may say this isn’t a big deal, but VODs help streamers grow their audience and let their communities watch streams they may have missed. With streams archived after a shorter period, streamers will likely miss out on new subscribers and increased viewer counts.

Twitch has made some positive steps in recent weeks with new product features (e.g., Twitch Charity, Shared Ban Info, Guest Star, etc.) that have received positive feedback from creators, but this recent move is a step back.