YouTube Enhances Shopping Capabilities with New Features for Creators
YouTube
YouTube introduced new features to enhance its shopping capabilities:
Timestamps for Product Tags: Creators can include timestamps on their tagged products to showcase specific items at desired moments in their long-form videos.
Bulk Product Tagging: Creators can tag affiliate products across their video library for products added to their video descriptions in bulk.
Insights: In the near future, creators will have access to insights for affiliate products within YouTube Studio, including sales metrics, orders, offer clicks, and impressions.
Why It Matters: Creators have greater control over the placement of shopping tags in their videos, enabling them to feature them at the most relevant moments. In a September experiment with US creators, videos that featured timestamps for tagged products received twice as many clicks.
Creators can also easily make their existing library shoppable by bulk-adding product tags, potentially increasing revenue, especially as consumers gear up for holiday shopping.
Lastly, insights give creators more information about the performance of affiliate products, helping them forecast future revenue and understand which types of products perform best.
