TikTok is adding new features to Promote, which launched in November 2021. The tool allows users to turn organic videos into ads, helping them reach a bigger audience.

TikTok rolled out a new ad tool in Promote, allowing users to turn organic videos into ads directly within the TikTok app to reach a bigger audience.

Instagram has rolled out its ‘Promote’ for Stories and ‘Share A Link To Your Story’ features allowing users to boost their Story posts and share directly links Story.