X Plans to Expand Its Amplify Program to Creators to Help Them Monetize Video Content
X is set to expand its Amplify program, to include more creators, building on the success of a pilot program with MrBeast, who earned over $250,000 in ad revenue after uploading a video.
MrBeast's Snack Company Feastables Becomes The Jersey Sponsor for The NBA's Charlotte Hornets
The NBA's Charlotte Hornets made headlines this week with the announcement of a new partnership with Feastables, the snack company founded by mega YouTuber and entrepreneur, MrBeast. Feastables will become their official jersey sponsor for the upcoming basketball season. This marks a first-of-its-kind partnership between a creator-led brand and an NBA franchise.
Twitch Faces Backlash for Controversial Branded Content Guidelines
Earlier this week, Twitch updated its Branded Content Guidelines for streamers, which limit on-screen logos to 3% of the screen size and prohibit “burned-in” display and audio ads.
MrBeast & East Carolina University Partner For a Credential Program To Prepare Students To Work In The Creator Economy
Jimmy Donaldson, better known as MrBeast, and East Carolina University are partnering on a credential program to prepare students to work in the creator economy.