LinkedIn has supported native video since 2017, but this year, it has introduced several new features that highlight its commitment to video content:

LinkedIn's value proposition to B2B marketers, thought leaders and industry analysts is clear. Many native LinkedIn creators are building audiences, driving sales, and developing their voices as leaders in their respective industries.

LinkedIn has added the ability for creators to export single post analytics for various types of content, such as short-form posts, images, videos, events, polls, and articles.

LinkedIn has recently announced several new product updates, including the introduction of Thought Leader Ads.