Spotify Rolls Out ‘Ratings For Podcasts’ To Improve Discoverability

Source: Spotify

Spotify has rolled out a new rating system for podcasts called Ratings For Podcasts, which is similar to Apple's popular rating system.

After listening to a show, listeners can leave a 1 - 5 star rating. The average rating and the number of ratings are then displayed publicly on the show profile.

Podcast ratings allow listeners to support their favorite podcast hosts and provide feedback. Furthermore, a high rating can be an important factor in driving the discoverability of a podcast by showcasing its popularity.

Podcast creators who want to grow their audience should encourage listeners to rate their podcast. A strong rating could attract new listeners who want to add new podcasts to their rotation.

While strong rankings are beneficial to listener perception, Spotify says they will not affect charting or recommendations.

Brands working with podcast creators for branded content campaigns can now use the rating system to see how much a show resonates with audiences, giving them another criterion to consider when evaluating possible partners.

Ratings For Podcasts joins Podcast Charts and personalized recommendations as features aimed at improving podcast discoverability.