YouTube Is Offering Podcasters Money To Record Video Versions Of Their Shows

Source: YouTube

YouTube is offering grants to podcasters and podcast networks. According to a recent report by Bloomberg, the Google-owned platform is extending monetary offers up to $50,000 to podcasters and up to $300,0000 to podcast networks to record video versions of their shows.

The move reflects a growing trend in which social media platforms like Facebook, LinkedIn, and Twitter are building and expanding their podcasting footprint. YouTube already has a strong podcast presence that has been built without much effort. However, since the fall, it has hinted at taking a more active role in building out its podcasting capabilities, including the hiring of Kai Chuk to lead the podcasting initiative and noting that expanding podcasting opportunities is one of its priorities for the year.

Offering podcast creators and networks money to release video versions of their shows will help bolster its podcasting library.