Snapchat Announces New Sound Features To Speed Up Content Creation

Snapchat has announced two new audio features for creators.

How They Work

The first is Sound Recommendation for Lenses, which provides creators with recommendations to use when they apply Snapchat Lens. When creators add a Lens to a photo or video, they can tap the Sounds icon to get served with a list of relevant Sounds that complement the lens.

The second feature is Sounds Sync for Camera Roll, which allows creators to create a montage video featuring 4-20 photos/videos from their camera roll that is automatically in rhythm to the beat of audio tracks from the Sounds library.

Investments in Music on Social Media Platforms

Music plays an important role in social media today, which is why TikTok, YouTube, Meta, and Pinterest have all made recent investments in this area. Snapchat is no exception. Since launching Sounds on Snapchat in 2020, there have been over 2.7 billion videos created with music, generating over 183 billion views. Both new features should help creators match sounds with their content more easily, so they can choose music that connects with their audiences and speed up the content creation process.

These features come shortly after the platform announced that it now has 750 million monthly active users and is on track to reach 1 billion users in the next few years.