Twitch Now Allows All Streamers To Tag Other Channels In Their Stream Titles

Source: Twitch

Twitch rolled out a new feature that allows creators to tag other channels in their stream titles.

Creators can use the @ symbol and start typing the name of the streamer(s) they want to tag when giving their stream a title. Once saved, the tagged streamer's handle will appear in the stream title, and viewers can hover over it to see their bio, social media handles, streaming status, and a follow button. Currently, channels that are tagged in a title will not receive a notification.

Channel tagging is a new collaboration option for Twitch streamers. They can now tag other streamers with whom they may be collaborating, such as playing a game together or just chatting. They can also tag a brand's channel if they are doing a sponsored stream. Besides strengthening collaborations, tagging helps with discovery. Streamers can introduce their audiences to other channels, which helps grow their communities. Given that discovery continues to be a challenge on Twitch, this, along with some of Twitch's upcoming product features, improves the situation.

Tagging features such as this have become quite popular across social media platforms. Last fall, YouTube launched a similar functionality connected to the launch of handles, where creators can tag other YouTube channels in their video titles. Facebook also recently launched Creator Endorsement, which enables creators to send a notification to their followers to follow a creator of their choice. Plus, there is Instagram Collabs, which is the best of these types of features, where accounts can co-author posts. It feels like it’s only a matter of time before TikTok and Pinterest bring similar experiences to their own platforms.