Snapchat Introduces Dual Camera For Creators To Capture Multiple Perspective At The Same Time

Source: Snapchat

Snapchat introduced Dual Camera, a new BeReal-like camera feature.

Creators can capture multiple perspectives at the same time, using the front and back camera on their phones. Unlike BeReal, which only allows photos and a picture-in-picture layout, Snapchat creators have more functionality. They can also capture video, use other layouts such as vertical, horizontal, and cutouts, and access creative tools, including music, Stickers, and Lenses.

Dual Camera arrives as BeReal is on the verge of becoming a household name. Despite the timing, Snapchat can’t be considered a copycat as Dual Camera was initially announced last April as part of Director Mode, its new suite of camera and editing tools.

The same can’t be said for Instagram, which appears to be in full copycat mode. Weeks after launching a Dual camera for Reels, it was discovered to be testing a feature that mirrors BeReal. Called IG Candid, it sends out notifications at different times and gives users two minutes to capture and share a photo, which is then added to the Stories tray.

There's no denying the growing popularity of BeReal, but the question remains whether BeReal is an app or just a feature. Considering what has happened so far, TikTok and YouTube likely aren't too far from adding their own BeReal-like features. When that happens, we likely will get our answer.

One thing that BeReal does have going for it is its core of unfiltered and raw content. Instagram and Snapchat’s features encourage the layering of creative tools as opposed to BeReal’s current focus on authentic, in-the-moment content. That could make it sticky enough to withstand a mass exodus.