Pinterest Unveils Over 1,000 Shoppable Gift Guides Curated by Creators, Influencers, and Publishers

Pinterest / Gift Guides

Pinterest unveiled over 1,000 shoppable gift guides curated by creators, celebrities, and publishers, spanning 27 categories such as fashion, beauty, and travel.

The platform also introduced new features like Quick Save and Wishlists, allowing users to save Pins from the guides and add them to a shoppable wishlist. Additionally, a new Holiday Finds tab provides a personalized feed with recommended gifts.

Why It Matters: With one billion searches for "gifts" and "presents," Pinterest is leveraging this behavior to bridge the gap between digital discovery and purchase, making it easier for users to shop directly from the platform.