Pinterest Adds Collage Remixing & Sharing Features
Pinterest / Collage Remixing
Pinterest announced updates to Collages, its interactive Pin format:
Remixing: Users can now remix existing collages by adding text, drawings, or changing backgrounds, with the original collage and its creator tagged.
Sharing: Users can download and share collages as dynamic videos featuring themes like Timelapse on other social media platforms. Pinterest also plans to introduce direct integrations with these platforms.
Why It Matters: Collages have gained immense popularity among Gen Z, Pinterest’s fastest-growing demographic. Since the beginning of the year, there has been a 418% increase in collage creation as younger users embrace the format for self-expression, from mood boards to future planning.
The new remixing feature allows users to build on existing content, akin to remix capabilities found on Instagram, TikTok, and YouTube. Sharing options empower users to share their Collages across other social platforms, where content related to Pinterest Collages is already gaining traction. There are currently over 9.3 million TikTok videos on “Making Pinterest Collages.”
Together with Board Sharing, Pinterest is solidifying its position as both a creative tool and a platform for discovery, inspiration, and curation.
Stevie Starks / Amazon Storefronts Collage Tool
Collage content has quietly emerged as a significant trend across social media. Beyond Pinterest, apps like Landing and Verse focus on collage-based content, while Instagram and TikTok’s sister app, Lemon8, offer similar features. Even Amazon has started testing a collage tool for creator storefronts.
With collages appealing to Gen Z and their interactive shopping potential, two trends are likely to emerge: platforms like TikTok and YouTube may introduce similar features, and brands will create more collage content, either in-house or through creator partnerships.
