Visa Launches The Visa Ready Creator Commerce Program To Help Creators Access Money Faster
Source: Visa
Visa announced the launch of the Visa Ready Creator Commerce program, a new global initiative to support creator businesses powered by the Visa Direct business-to-business payment system.
A Network of Creator Payout Solutions
The card giant is teaming up with card-processing start-up Marqeta, link-in-bio tool Linktree, e-commerce provider SamCart, and accounting service company Rutter for the program.
Through these partnerships, Visa is building a network of creator payout solutions that can integrate into creator-centric platforms like social commerce and video gaming companies to support instant payouts, tipping, and donations. Some of the notable benefits include:
Creator payments in thirty minutes or less
Tipping globally with Visa cards
The ability for creator platforms to launch Visa cards for creators
Helping Creators & Their Businesses Grow Faster
With creators often having unconventional income streams, they require flexible solutions that enable them to receive and transfer money faster, from paying operating expenses to investing more into their businesses.
With Visa cards, creators can now move quickly and take advantage of growth opportunities such as advertising (e.g., putting paid behind a viral video to fuel it even more) and partnerships or even paying for ad-hoc expenses.
According to a survey Visa conducted with creators, 68% say that waiting for earnings can slow down their momentum, showing that initiatives like these help creators and their businesses grow faster by not being bound by traditional processes.
Market Leaders Take Notice
This is not only another significant step for Visa into the creator economy, but also another example of market leaders across industries launching new business models or expanding existing ones to serve creators – the new generation of business owners.
Earlier this year, TurboTax took a similar route with the 'Do Your Own Thing' campaign aimed at supporting creators, gamers, crypto enthusiasts, and more with tax services.
