Meta Shares Updates For Reels Play Bonus Programs Including 'Challenges' On Facebook

Source: Meta

Meta shared updates for Reels Play bonus programs. The company announced new updates to Reels Play bonus programs, which reward creators for churning out Reels content across Facebook and Instagram.

First, it’s making adjustments to how payouts are calculated to reward creators with a range of audience sizes. Second, it's rolling out Challenges on Facebook, a new component of the program where creators can earn money through a series of sequential, cumulative challenges each month. For example, creators can earn $20 when five of their Reels get 100 plays each. After completing a challenge, they unlock another challenge, which pays out more and has a higher view threshold. At the end of each month, creators’ progress on Challenges will reset to the first challenge. Lastly, it shared that it’s giving creators more visibility into how Reels are performing with new insights. Creators can see how many plays each of their eligible Reels have received within a given earning period.

Meta’s updates for its Reels Play bonus programs are strong and beneficial for participating creators. Adjustments to how payouts are calculated will help smaller creators be able to monetize their Reels content by making the thresholds for payouts lower. Previously, the Reels Play bonuses were better suited for larger creators who could generate a great number of views on their content and unlock payouts. With the changes to payout calculations and the introduction of Challenges, more creators, especially smaller audiences benefit from the program and can earn starting money relatively quickly.