Creators Get More Control & Customization With Instagram’s New 'Pin To Your Profile' Option

Instagram started testing a Pin to your Profile option. Select users can pin up to three posts to the top of the post grid on their profile. Those participating in the test can access the option by going to a post, tapping the three dots in the top right of the screen, and selecting Pin to your profile.

This option offers more control and customization for creators since they can highlight specific posts so that they appear first to profile visitors. Creators can use it to showcase their best content, increase visibility for sponsored content that they create for a brand partnership, or simply maintain a particular aesthetic for the first few posts.

Using the pinning feature, creators can increase the likelihood that profile visitors will become followers by pinning their top content. Marketers can also extend the life of their branded content by having creators pin it for a period of time. As algorithms change frequently, features such as these help increase the amount of attention that content receives, regardless of when it was initially published.

Until now, creators could only highlight specific posts through Instagram Story Highlights, which appear above the grid. However, this has limitations, such as requiring profile visitors to click into the Highlights to view the posts.

Recently, TikTok launched its own pin post feature. Creators have widely used it to highlight their most popular videos, particularly those that have become viral. Twitter has also supported this feature for a long time, which many creators use to highlight a tweet featuring the latest edition of their newsletter or popular thread they’ve written.