LinkedIn Surveys Creators On Monetization Features

Source: LinkedIn

LinkedIn is interested in knowing what monetization features creators want the platform to build.

LinkedIn is asking creators to identify the top three ways they want to monetize their content through a survey that appears only to select users. Among the answers are subscriptions, affiliate payments, brand partnerships, content partnerships, direct ad/revenue share, and creator funds.

Like other social media platforms, LinkedIn is looking into ways to help creators across its platform monetize their content and audience. LinkedIn currently provides select creators with funds through its Creator Accelerator Program, but, besides that, monetization doesn’t exist.

More thought-leaders, increased activity from traditional creators on the app, and new content formats like newsletters and live audio should lead to the launch of monetization options sooner rather than later.

According to Microsoft’s second-quarter 2020 results, LinkedIn saw record engagement as LinkedIn sessions grew 22%.