Apple Podcasts Launches New ‘Listen With’ Editorial Franchise To Drive Podcast Discovery

Source: Apple Podcasts

Apple launched Listen With to help listeners discover podcasts.

Listen With is a new editorial franchise where artists, authors, filmmakers, journalists, influencers, and other podcasters share their favorite podcasts. Each collection features a few shows and includes quotes from the curators on their selections.

With Listen With, Apple looks to leverage the power of influential figures to help drive podcast discovery. Companies tend to rely on people creating and sharing content across their own channels in order to increase awareness, but this is an example of how curation can also be a part of the mix.

This is very similar to the recent trend of brands such as West Elm collaborating with creators on curated shops on their websites to share their tastes and style.

As influencer marketing proves, consumers prefer to hear from individuals rather than corporations. By engaging individuals to share their own podcast recommendations, the recommendations will be received as more credible and could drive listeners.

Spotify recently launched a discovery feature of its own in Ratings For Podcasts.