LinkedIn Adds 'Newsletter on Profile' Feature To Increase Discovery

Source: LinkedIn

LinkedIn launched a new feature for Newsletters to increase discovery. In a follow-up to granting more creators access to Newsletters a few weeks ago, creators can now feature their newsletters in the Featured section of their profile. Company Pages with 500 followers or more will also soon gain access to Newsletters.

LinkedIn's latest updates demonstrate its continued commitment to building new features, tools, and experiences around formats that help creators drive conversation and connect with their audiences.

By allowing creators to showcase their newsletters on their profiles, they will be able to convert profile visitors into subscribers and grow their audience. This enhanced discovery can be attractive to creators who either want to launch a newsletter but aren't sure what platform to use or creators who already have a newsletter but want to tap into their established audience on LinkedIn.

With new features such as editing and analytics coming down the road, newsletters are poised to become a more integral part of the LinkedIn experience.